HXK Cultural Centre

— Wayfinding & signage

HXK Cultural Centre

— Wayfinding

HXK Cultural Centrе has more than 40 years of history and is a well-known hub for culture and arts in the city of Burgas' downtown. In 2019, reconstruction began and transformed the center into a modern and functional art space. The challenge was to design a complete wayfinding system in line with the new branding and at the same time to remain coherent with the already familiar environment of the center. Another challenge was to update the logo to a more modern and Bulgarian Cyrillic form, and to bring together a series of diverse elements. To do that, a system and informational grids were developed that are easy to scale, group, and unify. The pictograms and pattern are based on a preserved exterior bas-relief, part of the original building made in 1975.

HXK CULTURAL CENTRE WAYFINDING
ROLE: ART DIRECTION AND DESIGN
CLIENT: MOTTO ARCHITECTURAL STUDIO
TIMELINE: 6 MONTHS | 2020

FONT: AKROBAT BY FONTFABRIC
PHOTOGRAPHY BY SMILE G PHOTOGRAPHY

HXK

Logo update

NHK-sign
NHK

Signage system

NHK-signage
NHK
NHK-6

Wayfinding grid system

NHK-sign-grid
NHK
NHK
NHK
NHK

Pictograms and pattern

NHK-icons
nhk
NHK-pattern

email
hello@maikastudio.com

contact
0049 15224756857

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email
hello@maikastudio.com

contact
00359 89 994 2018

twitter
instagram
behance

email
hello@maikastudio.com

contact
00359 89 994 2018

twitter
instagram
behance

email
hello@maikastudio.com

contact
00359 89 994 2018

twitter
instagram
behance

email:
hello@maikastudio.com

contact:
00359 89 994 2018

instagram
twitter
behance

about
Maika is a practice by Gret Kostadinova, a Berlin-based Bulgarian designer with project management and publishing background. Besides studio projects, Maika is the founder of Design class - graphic design workshops for young adults.

about:
Maika is a design practice by Gret Kostadinova, a Berlin-based Bulgarian freelancer with project management and publishing background. Besides studio projects, Maika holds graphic design workshops for young adults.

about:
Maika is a design practice by Gret Kostadinova, a Berlin-based Bulgarian freelancer with project management and publishing background. Besides studio projects, Maika holds graphic design workshops for young adults.

© 2019 Maika Studio, unless stated otherwise

© 2019 Maika Studio, unless stated otherwise