METALHEAD is one of Bulgaria's most innovative craft breweries, melding the finest ingredients, cutting-edge techniques, and unparalleled craftsmanship to craft excellence in every sip.

When developing the creative direction, we emphasized the brewery's two main brand pillars: Artisanal Craftsmanship and their affection for Metal music.

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We looked for inspiration in vintage horror and grindhouse movie posters. The overall creative direction is characterized by the usage of bold and expressive hand-crafted lettering, centric composition around a main character, and a limited palette of bold colors. 


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Our approach was to use ironic and over-the-top takes on traditional metal and horror imagery to broaden their consumer base and increase brand relevance among younger demographics.

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We produced custom iconography and various typography treatments as  part of the new branding.

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Branding

Illustration

Design

Art Direction

Packaging

Say Hi

hi@nybull.com

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NYBULL_logo_white

Branding

Illustration

Art Direction

Design

Packaging

Say Hi

HI@NYBULL.COM

IG_logo_wht-01-01